Proptivity

Folke Patron
Segment
Technology
Year
2023
Credits
Dennis Johansson
Anatomy
Lines
Proptivity

Redefining Real Estate Connectivity with Gigabit 5G

In the rapidly evolving world of real estate technology, one company is taking giant leaps toward transforming the industry as we know it. Meet Proptivity, a cutting-edge technology company that is redefining how real estate owners, operators, and tenants connect in the Nordics and Baltics. With its vision set on becoming a global leader, Proptivity has crafted an innovative 5G indoor connectivity solution, known as Gigabit 5G, that challenges the conventional telecom model.

Unlike traditional approaches where operators set up their individual networks, Proptivity's revolutionary concept offers a neutral 5G network that all operators can share. The result? Significantly improved energy efficiency, reduced cabling requirements, streamlined administration, and enhanced control for property owners.

At the heart of Proptivity's identity lies its dynamic symbol by Folke Patron. This logo beautifully combines the icons for signal strength and Wi-Fi, seamlessly interconnected by an arrow to signify forward thinking and the connection among real estate owners, operators, and tenants.

Delving deeper into the symbol, we find three L-shaped squares, each offering multiple interpretations. On one hand, these squares can represent three buildings, perfectly encapsulating the real estate industry that Proptivity serves. At the same time, they embody the essence of expansion, symbolizing Proptivity's unwavering focus on growth and their dedication to exploring new technologies like 5G and beyond.

Proptivity's branding's graphic element is flexible and versatile, easily adaptable for use in flat and animated forms, including captivating animated transitions. This exceptional feature allows the design to seamlessly integrate into various marketing materials, presentations, and videos, adding sophistication to Proptivity's communication strategy.

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