Aeltr
Branding
Fusing Artistry and Community-Centric Streetwear
Pánico Estudio was tasked with crafting a distinctive branding project for Aeltr, a burgeoning Streetwear brand hailing from Brooklyn, New York City. Founded in the Summer of 2021, Aeltr centered its ethos around community growth, eco-friendly handmade garments, and intricate illustrations.
Undeterred by the task's complexity, Pánico rose to the occasion and devised a captivating brand identity. At its core, the molecular symbol flawlessly intertwined the letter "A" and various forms, seamlessly integrated into a plethora of brand visual assets. The result was a visually striking and cohesive identity that perfectly captured the essence of Aeltr's unique vision.
