Aristo
Branding
![Marcelo Kimura](https://cdn.prod.website-files.com/63b5f164fa21031f86b2503d/63c1bcaab4194edf21042efb_Kimura.jpg)
![Aristo](https://cdn.prod.website-files.com/63b5f164fa21031f86b2503d/63c1be1ad6a57ad2953d8375_996102140434661.62420aa2c804b.jpg)
Transforming learning and recreating human connections.
Aristo is an online education platform located in Rio de Janeiro. It is formed by young doctors who have entered the specific niche of preparatory courses for medical residency tests.
One of the differentiators of the business is an AI that curates the specific content for the institution that the student wants to pass. The objective of the project was to create a visual language that conveyed the seriousness with which the company deals with education, while at the same time being light and friendly.
The symbol makes a reference to books, but also has proportions close to computer screens. We develop illustrations that can be used at different times and applications, making the act of studying more pleasant and dynamic.
![](https://cdn.prod.website-files.com/63b5f164fa21031f86b2503d/63c1be1a487492936a71f1bf_3b58e6140434661.6241da014309c.jpg)
![](https://cdn.prod.website-files.com/63b5f164fa21031f86b2503d/63c1be1a17b4805ff3ccaa0b_155eb3140434661.6241ed07f16e7.jpg)
![](https://cdn.prod.website-files.com/63b5f164fa21031f86b2503d/63c1be1aca87e752637d41d0_682fd0140434661.6241ed07f1df4.jpg)
![](https://cdn.prod.website-files.com/63b5f164fa21031f86b2503d/63c1be1aaea5604b809a9659_a30d5b140434661.6241ed07f1117.jpg)
![](https://cdn.prod.website-files.com/63b5f164fa21031f86b2503d/63c1be1ad9895eac5eae57e7_c75022140434661.6241f1444d76e.jpg)
![](https://cdn.prod.website-files.com/63b5f164fa21031f86b2503d/63c1be1aff3ea31ef7352e6b_f2f297140434661.6241e955b2857.jpg)
![](https://cdn.prod.website-files.com/63b5f164fa21031f86b2503d/63c1be1aa85addf1d206a340_707f3e140434661.6241da013f6e6.jpg)