Bayswater

Branding

Fiasco
Entity
Segment
Education
Year
2022
Credits
Fiasco
Anatomy
Lines
Bayswater

Redefining International Education

Bayswater is making waves by offering a blend of academic excellence and transformative travel for international experiences. Since its establishment in 1973, Bayswater has been welcoming students from around the world, providing them with not only vocational skills but also invaluable life experiences. Recently, Bayswater collaborated with the creative agency Fiasco to reinvent its brand, resulting in a visually captivating and vibrant representation of its spirited diverse student community.

Fiasco's design team crafted a suite of patterns that celebrated the vibrancy and multiculturalism of Bayswater's student body. These patterns not only added visual interest but also acted as a metaphor for the dynamic nature of the educational experience offered by Bayswater through dynamic patterns, vibrant colors, and typography that capture the essence of community.

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