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Open Fortune a branded identity developed by Series Eight, is a marketing platform that capitalizes on the influence of branded traditional fortune cookies to forge deep emotional connections between advertisers and millions of consumers throughout the country. With an extensive distribution network spanning over 47,000 restaurants and delivery services nationwide, Open Fortune provides an exceptional and captivating avenue for brands to connect with their desired target audience.
Series Eight played a pivotal role in crafting the identity of Open Fortune. They designed a representative abstract symbol, merging the essence of the letter "F" with the distinctive shape of a fortune cookie. This creative amalgamation not only captures the essence of the brand but also serves as a recognizable and memorable symbol that resonates with consumers.