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PAD RES is a pioneering enterprise that creates innovative projects within the renewable energy sector, infrastructure investment, and commercial real estate. As a leading developer specializing in the clean energy sector in Norway, their mission revolves around forging a sustainable future. FLOV undertook the task of crafting a brand identity that truly resonates with PAD RES's vision. The primary focus was to design a logo that symbolizes PAD RES's innovative approach to harnessing the power of solar panels and wind farms, depicting the harmonious coexistence of technology and nature.
The chosen logotype represents the convergence of cutting-edge technology and the natural environment. Incorporating elements that evoke solar panels and wind farms, the design showcases PAD RES as a trailblazer in the renewable energy field using the combination of bold, clean lines and subtle gradients to create a sense of dynamism and forward-thinking.