Streda™ Smart Home Systems

Streda™ is a flexible and facility-integrated smart home system. We chose an abstract symbol that still speaks to the viewer, that has a meaning and arouses associations.

The logo had to be simple but memorable. Modern, simple and direct. The modernist symbol refers to the essential and most important values of the Streda™​​​​​​​ brand. These are flexibility, integration and simplicity. Bent in the shape of the letter „S”, lines flowing through the circular form symbolize the effortless and efficient flow of data and energy.

The main and most recognizable elements of the Streda™ visual identity are dynamic waves. They relate to the flow of energy and information as well as the key values of Streda™.