Trustpilot
Visual Identity
Embodying the Voice of the Consumer
Trustpilot is an online review platform that allows consumers to share and read reviews about businesses and companies. Since its start in Denmark, they become one of the largest consumer review platforms on the internet globally.
Online reviews have become a vital part of the consumer decision-making process. Among the platforms facilitating this exchange of experiences, Trustpilot stands out as a leading global player. Trustpilot partnered with Firmalt to embark on a brand project that aimed to capture the essence of Trustpilot's mission while embracing authenticity and the dynamics of the review ecosystem.
Amplifying Consumer Perspectives
Trustpilot's collaboration with Firmalt revolved around creating a brand identity that reflected its core values. Together, they aimed to convey Trustpilot's commitment to transparency, trust, and empowering consumers through genuine, user-generated reviews.
Embracing Authenticity
Authenticity was a cornerstone of Trustpilot's brand project. Firmalt worked closely with Trustpilot to develop a visual identity that conveyed trust and credibility. They focused on creating a design language that was clean, approachable, and user-friendly, ensuring that the brand resonated with both businesses and consumers.
