Young Design

Young Design is a competition for young designers organized by Institute of Industrial Design in Warsaw. The premise of the Young Design is to encourage participants to incorporate the idea of design in a modern way and use it in purpose to improve the quality of design and life. We decided to create a visual identity based on sans serif, distinct typography, broken by solid, vertical lines that correspond well with the background in various color variants.

The logo has a geometrical, emblem-like form to be consistent with the idea of visual communication. The classic form of typography has technological-style associations, that emphasis brand’s key visual on various media - posters, merch, or tickets.